By the end of the year you can see them everywhere, the lists and overviews. Also in our field (the safe and fast sending of business SMS) December is a month to reflect on, because SMS and December go hand in hand!
The anniversary of SMS
The younger generation cannot imagine a world without a mobile phone, but really, once upon a time… (not so long ago) there was a world without wifi, internet, smartphone and SMS. To be more precise, the very first SMS was sent on 3 December 1992 (more than 28 years ago). This was done by British programmer Neil Papworth, who worked at Sema Group Telecoms on a project for client Vodafone. The text of the first ‘Short Message Service’ was ‘Merry Christmas’ and was sent from a computer to the director of Vodafone. And the rest is history…
SMS spike with New Year’s Eve
The telephone providers see it happen every year, on New Year’s Eve an enormous amount of text messages are sent in a short period of time. To give you an idea: at the turn of the year from 2019 to 2020, some 2.4 million SMS messages were sent on KPN’s mobile network between 22.00 and 04.00 hours alone. This sometimes even leads to an overload of a mobile network.
SMS as a marketing tool
Traditionally, in the last month of the year many online purchases are made, Christmas wishes sent and marketing campaigns organised. All the more reason, therefore, to use SMS in this context, because SMS provides customers with targeted information about the delivery of their order, for example. However, a promotional action or giveaway via SMS is also an effective way to expand a customer list at the end of the year and to create commotion around a brand. It is therefore no coincidence that SMS as a marketing tool is extra popular around the holidays.
An SMS message has a high attention value (almost everyone opens an SMS directly) and you can easily send a large amount of messages at the same time. Also not unimportant: the costs of SMS marketing are relatively low, even compared to e-mail marketing. Enough reason, therefore, to start SMS marketing at the end of the year. Because in a busy and expensive month like December, that makes everyone happy!
Fast switching with SMS
Thanks to our SMS Gateway, we can send millions of SMS messages from you to your customers at the same time. That is what we call Bulk SMS: many, safe and fast. Even when it comes to New Year’s wishes. Spryng is happy to advise you about the advantages of SMS for your customers and your company, so feel free to contact us at info@spryng.nl , right now in December or in the new year!
